Discuss the importance and role of Corporate Social Responsibility in Essay - 1

Discuss the importance and role of Corporate Social Responsibility in event management in the 21st Century - Essay Example The complexity of cooperate social responsibility has attracted many scholars from all fields in an attempt to describe its many aspects. This essay will discuss some of the impact that cooperate social responsibility has effected in the economic and management strategies. It will also check on the various roles and importance in event management. It creates awareness on the various models of responding to various problems (Hopkins, 2006: 10). Different institutions have used this strategy with the emergence of globalization, which has raised the needs of the business to diversify with the diverse cultures, and the geographical settings that it serves (Horrigan, 2010: 352). Application of the strategy has helped create competition among event planning institutions serving the customer’s needs effectively and enhancing the sustainability of the enterprise (Jones, 2010:25). Institutions that apply this strategy have been able to diversify their services. This depends on differen t factors like the geographical settings hence increasing the country’s demand to serve the emerging social demands. ... The morals, standards, and monitoring the general plans of the people to ensure no tragic flaws experienced as after effects (Mullerat, 2010: 144). The society recognizes the enterprises need for to maximize on their profits, but still on the same, it demands the enterprise to intervene on other matters that affect the society. This helps enhance the impression of the society to increase their abilities of gaining profits from the public and globalizing their event organizing activities (Hopkins, 2006: 15). In addition, by interacting with the various societies the enterprise gets to interact with different cultures, which enhance its ability to satisfy the diversifying demands in the international market. With globalization, no enterprise should for-go cooperate social responsibility with the aim of addressing the urgent issues in the international market. Event managers need creativity and new strategies that are attractive to consumers. By applying the cooperate control strategy w hich has tremendously improved in the 21st century to satisfying the demands of their consumers. The extended environmental boundaries to serve and the diversified social cultures to interact with have raised the need for creativity on any organization in branding its products. Social responsibility may involve getting ideas from the public, or financing and supporting other creative enterprises and giving them rewards or collaborating with them (Zu, 2009:115). This may help bring about a change of ideas and do away with some of issues such as outdated products, which would have been modified to suit the revolutionized times and create impact on the environment and

Global strategies Case Study Example | Topics and Well Written Essays - 750 words

Global strategies - Case Study Example Christopher Carson had adequate marketing knowledge and helped in enactment of policies that led to the success of the company. Another factor that contributed to the success is possession of outstanding technology for production, which resulted in processing of high quality wine brands, which became widely recognized (Bartlett Web). There were a number of reasons that led to the tension between Stephen Davies and Christopher Carson. One of the major sources of conflict was the underlying difference in opinion regarding the marketing strategies particularly on labeling as well as branding. While Davis was experienced in aspects regarding marketing Carson had ample knowledge on the market conditions and tended to disagree with Davis opinions on the appropriate branding. The main difference was on branding regarded Stamps and Nottage Hill brands. Carson wanted the brands to be re-launched in UK while Davis wanted them to focus more on improving local market and not on branding and was against repositioning of the brands. Additionally, Carson argued that labeling was a crucial factor in the UK market and Davis was against this opinion. Carson was also quite officious and felt his opinions were superior. Another source of tension was the poor communication between the two, which made them appear to be in some sort o f fight for the power (Bartlett Web). Davis and Carson have never handled their differences in an appropriate and complete manner. They still have communication issues and rarely agree on many issues. On the issue of Kelly’s revenge, Davis has never agreed with Carson’s idea and still believes that that the best option is to Launch Banrock Station in UK. Generally, each of the two feels like their opinion is the appropriate one and that the other does not respect it. This is attributable to underlying animosity regarding leadership