Genetic Engineering Should Be Controlled By Law - 1323 Words

Abstract This paper explores scientists points of view about genetic engineering. Some of them are sure that it should not be controlled by law; others consider that genetic engineering has crossed the line and as a result should be limited. Nobody doubts that with the help of genetic engineering we can treat some diseases, change the appearance of our offspring and even give infertile women an opportunity to have children. But genetic engineering has also an opposite side. The case is that scientists don t often think about an individual but only about society. They are willing to hurt animals in order to successfully carry out the experiment and achieve good results. A lot of animals suffer and we can t be sure that scientists activity will stop on it; they can start to carry out terrible experiments on people. Therefore I came to the conclusion that genetic engineering should be controlled by law in order maximize its benefits and minimize its harms. Should Genetic Engineering Be Controlled by Law There are so many opinions about genetic engineering. A lot of people think that it is unnecessary, because contradicts the nature, and, as a result, should be controlled by law. But as for the scientists, most of them are sure that it is a great achievement which allows us to change the hereditary properties of the human body. The most painful problem is that we still do not know which group of people is right. I’ll try to compare researches thoughts and my viewsShow MoreRelatedShould Genetic Engineering Be Controlled by Law?2870 Words   |  12 PagesMy topic: Should Genetic Engineering Be Controlled by Law? Table of Contents 1. Abstract of this research paper. 2. What is genetic engineeringï ¼Å¸ 3. What kinds of ethical problems are there? 4. Freedom of scholarship. 5. Innovative remedy for obstinate diseases. 6. Solutions for ethical problems. 7. Conclusion including my prospects. 8. References Abstract of the research paper Read MoreShould Genetic Engineering Be Controlled By Law.4015 Words   |  17 Pages Should genetic engineering be controlled by law By Ezekiel Abbott English IV Honors Mr. Wilson Read MoreEssay about Should Genetic Engineering Be Controlled by Law?992 Words   |  4 PagesShould Genetic Engineering Be Controlled by Law? â€Å"Just as the success of a corporate body in making money need not set the human condition ahead, neither does every scientific advance automatically make our lives more meaningful† ( Professor George Wald, Noble Prize winning biologist, The Dangers of Genetic Engineeering 1976, p.45) . Genetic engineering is the direct manipulation of an organism’s genes. It uses the techniques of molecular cloning and transformation to alter theRead MoreEthics of Genetic Engineering Essay637 Words   |  3 PagesEthics of Genetic Engineering Within the last two decades scientists have developed several new techniques, which manipulate and alter the genes found in the cells of living organisms. This wonder of the century, genetic engineering has turned heredity --the passing of inheritable characteristics from parent to off spring- from a natural, random event into a process that can be artificially controlled and exploited. It has the potential of giving humanity unprecedented power over life itselfRead MoreBenefits Of Genetically Engineered Food1240 Words   |  5 PagesThe alteration of plant and animal genetic codes for the ultimate purpose of increasing food abundance is an increasingly popular, yet controversial practice in the 21st century. Genetic engineering of food is done for a number of reasons, the biggest of which is increasing food supplies in the world, especially for the third world countries. However, there are arguments and even activist movements against genetic engineering of food, which begs the q uestion â€Å"why is genetically engineered food soRead MoreThe Human Genome Project ( Hgp )1000 Words   |  4 PagesGenetic Engineering The Human Genome Project (HGP) completely mapped human DNA for the first time in April, 2003. In addition, the HGP revealed that there are probably about 20,500 human genes, which is significantly fewer than originally predicted. This ultimate product of the HGP has given the world a resource of detailed information about the structure, organization and function of the complete set of human genes. This information can be thought of as the basic set of inheritable instructionsRead MoreThe Eugenics Movement By Sir Francis Galton1680 Words   |  7 Pagesa very real possibility. Genetic traits can be manipulated or screened for, slightly altering the gene pool of the babies that are born. In the late 19th and early 20th centuries, both the United States of America and Nazi Germany both took the idea of eugenics and ran with it, implementing sterilization laws that would prevent the so-called â€Å"feeble-minded† from reproducing. One such person was Carrie Buck, a 17-year old girl living in Virginia when sterilization laws were implemented. Her motherRead MoreModern Society Issues Mirrored in Frankenstein1396 Words   |  6 Pagesare so deeply engraved in human society that they remain leading issues amongst people, despite the changes encompassing their day-to-day life brought on by the passing of time. One of the major issues in Frankenstein is crime. Whether it is genetic engineering or murder, these crimes still hold their place in society today. Another crime of sorts expressed in Frankenstein that is a prominent issue today is the abandonment of children by both paternal and maternal units. This leads to abandonment issuesRead MoreEssay about Human Ge netic Engineering1609 Words   |  7 PagesHuman Genetic Engineering Human Genetic Engineering is the alteration of genetic material. As science is improving as so does our need to make the world a â€Å"better† place. Technological advancements have let us cloned many animals but the next step you say? The next step is human engineering, as humans of perfection; we are always trying to find ways to make things better than others. They are able to manipulate the human genome and to cure the world of diseases. Scientists are able to make theRead MoreExternal And Strategic Management Audit1145 Words   |  5 PagesExternal strategic management audit, also known as external audit, is the identification and evaluation of events that cannot be controlled by the organization. For example, population shift, increased domestic and foreign competition, the revolution of technology and computer information, etc. To perform an external audit, it a difficult process to do so, because it covers a lot of information to analyze. The external audit shows the important opportunity and threats the company might face, which

Operation Watch On The Rhein - 3271 Words

Operation Watch on the Rhein The Battle of the Bulge 16 December 1944 – 25 January 1945 CW2 Gregory L. Nun WOAC Class 03-14 Dr. Boyd L. Dastrup October 20, 2014 Introduction Known as Operation Watch on the Rhein, â€Å"Unternehmen Wacht am Rhein† in German, Germany launched one of the last and deadliest counteroffensive operations against Allied forces along the Western Front of the European Theater during World War II. The primary goal was to split the American and British defenses in two and capture Antwerp to regain control and use of the harbor, encircle the American and British armies in the area, sever the alliance between the U.S. and Britain, and to force negotiations for a peace treaty with the U.S.†¦show more content†¦In September, Hitler announces and starts the planning for a major counteroffensive on the Allied Forces along the Western Front through the Ardennes region, which was lightly defended due to the rapid advance of forces and the long logistical routes needed to keep the forward units supplied and operational. Attempting to launch a counteroffensive on the Allies would be a risky decision and move. On O ctober 8, Generaloberst Alfred Jodl presented Hitler with 5 initial plans for approval, all were rejected. Jodl then submitted 2 additional plans on October 11, with a combination of the two plans being approved. It was from this combination that the Ardennes plan, named Operation Watch on the Rhein, was initiated. A couple of days later the Ardennes plan was briefed to the senior ranking officers in the German army. The primary units assigned to Operation Watch on the Rhein were given their Order of Battle and Objectives: Operation Wacht am Rhein: Army Group B Order of Battle and Objectives . . . Sixth Panzer Army; . . . 1. Advance through Verviers and Malmà ©dy, parallel with the Amblà ¨ve River 2. Wheel northwest, crossing the River Meuse at Lià ¨ge and Huy 3. Advance for Maastricht and Antwerp while Fifteenth Army protected their right flank Fifth Panzer Army; . . . 1. Advance through St. Vith and Bastogne, crossing the Our, Clerf and Salm Rivers 2. Advance northwest across the Ourthe, Lesse and L’Homme to the

Assignment Business Economics- GDP Various Nations- Literature Notes

Question 1: (a) What is the GDP gap? (b) Explain why comparing the GDP's of various nations might not tell you which nations people are better off. Question 2: Whatis the "market basket" used by the Australian Bureau of Statistics? Why does the "basket" of goods have to change over time? Give two examples ofhow the "market basket" has changed over time. Question 3: During the periods of economicdownturneconomists often note that the unemployment rate falls. They attribute this to the "discouraged worker effect". (a) Define an "unemployed person". (b)What is the "discouraged worker effect"? (c)Why does this drop in the unemployment rate signal bad news? Question 4: (a) Define the term "inflation". (b) Inflation has different effects for different groups of people. Who benefits and who loses out from inflation? (c)It is generally accepted that there are two broad types of inflation, demand-pull inflation and cost-push inflation. Describe both the cause and effect of each. Answer 1: (a) GDP gap The gross domestic product indicates dissimilarity between the nations actual output and probable GDP of same economy. The gaps associated with GDP assists in indicating the production quantity, which is permanently mislaid by the financial system. The capacity of huge production level is not applied as inadequate jobs were present. Therefore, the gaps associated with GDP points that the financial system is not efficiently operating and sources remain unutilized. So broadly it can be mentioned that the output gap looks for the dissimilarity between what an economies can produce and what it is producing (Zon, 2013). During the phase of monetary decline an economys productivity of services and supplies turn down. In good times, on the other hand, the output, which is generally assessed as gross domestic product, increases. Difficulties are present is estimating the GDP gap ad potential output, so policymakers require different other financial indicators to obtain a precise reading abou t general capacity pressure within the economy. These indicators are: capacity utilization, employment, average working hours, hourly earnings, credit growth, financial growth, labor shortage and inflation compared with expectations. These alternative capacity measures can assist the policymakers to increase their assessment of GDP gap. (b) Comparing the various nations GDP Simply, GDP assists approximating the economic value of finished products in the nation in a specific time structure. If the GDP of various nations are compared, a thought about financial activities can be determined. Nevertheless, this process does not precisely calculate the living standard of the whole population of a nation, their income level, capacities and their levels of efficiency. It is said that cost of living could be a factor, where cooling, heating, clothing, health care, automobile usage can be included. Therefore, it is justified to conclude that GDP comparison for different nations, which of the nations having better people are really difficult to recognize. The individual GDPs provide a relative thought of the nations success, but mostly depends upon the retained amount within different social classes that might not be in the equal percentage for all the nations (Mehrotra Pkknen, 2011). Very complicated methods are applied in assessing domestic product and absolute vastness of the job and due to this GDP is essentially a below perfect measure of a countrys economic pulse. Answer 2: The market basket and changes in the items of market basket with examples The Australian Bureau of Statistics applies market basket for approximately calculating the CPI or the consumer price index to estimate households inflation in Australia. The Australian Bureau of Statistics believes an easy approach for calculating consumer price index in which the ABS imagines a basket full of goods in addition to the services that is brought by the domestics of Australia. It is supposed that basket is brought in every quarter. Consequently, the total basket price alters and consumer price index approximates the price change of the market basket. The products inside the basket changes over time because the requirement for all items are not the same all through the year. The utilization of products differs depend on various season. Tablet computer is added in the increase basket of 2012. Other additions to the basket are teenage fiction for instance Twilight series. Alternatively, candy coated chocolate, jellied sweets, outdoor adventure boot, step ladder, glass ovenware casserole dish are removed from the basket. Charges for printing color film and developing color film are also removed because of the increased popularity of digital camera. Answer 3: (a) An unemployed person Unemployment takes place when an individual who is energetically looking for service is incapable to get work. Often unemployment is applied as a measure of economical health. The most commonly mentioned unemployment measure is the rate of unemployment (Abs.gov.au, 2015). This measure or numbers of unemployed individuals are divided by number of individuals in the work force. According to the Australian government, an individual will be marked as unemployed who is 15years of age or more than that and is not in a job during the week. (b) Discouraged worker effect This phrase means that individual has surrendered searching for a work because this person believes that no jobs are available for them. As per the Bureau of Labor Statistics, a person who is willing to work and is capable to perform so but has not searched for a profession during past month, as they believe that they cannot find a profession for various reasons, for instance deficiency of need for employees in a particular field or identified discrimination, is considered as discouraged worker. Minorities, recent graduates and older workers are probably to become discouraged workers, stated by the Bureau of Labor Statistics. (c) Drop in unemployment rate signal bad news The rate related to unemployment is depressingly associated with the decline in the rate of unemployment, entails that the inflation rate in amplifying. Amplification in inflation rate augments the product prices. Thus, higher inflation level has negative effect on the financial system. So, it can be said that fall in unemployment rate specifies a bad news. Answer 4: (a) Inflation Inflation refers to the rate as a result of which general prices for services and products are increasing and consequently procuring power is decreasing. There is an attempt by the central banks to stop massive inflation, together with severe devaluation, which is considered as an attempt to maintain the extreme increase of costs to a lowest amount. Inflation is also said to be the consistent amplification in the product price and services in a financial system for a specific time period. This can be illustrated simply with an example. Suppose, if the rate of inflation is 2%, at that time a $1 collection of sugar candy will cost $1.02 in that year (Kim Lin, 2012). Inflation affects a financial system in various ways, which means both in a positive and negative way. Negative impacts of inflation comprise doubt over upcoming inflation that discourage savings and investment, rise in opportunity cost of invested money and if the inflation rate is quick enough, product shortages as custo mers start hoarding out of fear that costs will amplify in the near future. Positive consequences comprise making sure that the central banks can regulate the genuine interest rates to alleviate recessions and supporting venture in non-monetary investment projects. Steady and slow inflation rate is always favored. This is because low inflation diminishes the economic recession severity by allowing the work market to amend more rapidly in a decline and diminishes the threat that liquidity trap stops the monetary policy from economic stabilization. (b) The gainers and losers from inflation Inflation has various effects on dissimilar group if people. It is seen that with an increase I cost, the manufacturers and sellers make higher profit. Moreover it assists in raising the earnings and turns down the redundancy rate. So, precisely, the gainers are the shareholders, businessmen and borrowers or debtors. Businessmen gain profit because of price rise. Shareholders make much bigger profit during price rise therefore higher dividend expense. During the inflation the actual price of money drops, therefore, the borrowers need to give less to the creditors in genuine terms. The losers are the pensioners, fixed salary earners, creditors and savers. For those who are fixed salaried, due to inflation their genuine income will be affected by inflation. If the inflation is rapid the loan will have trimmed down the procuring power. Savers are severely damaged due to inflation as the banks authorized supposed interest cannot clash the real interest rate. It creates sensible complicat ions for businesses and individuals in a financial system. This is due to the fact that money is rapidly losing its value; customers should take part in transactions more often as they hurry to spend whatsoever money they have. The rise in transactions generates shoe-leather costs. People wear out their shoes faster when price rises is there, due to the increase in the transactions. In case of higher inflation significant prices are generates as industries pay workers to re-price their goods. Persistent inflation gives rise to inevitable production as employment resources are set to the work of maintaining with increasingly changing prices. (c) Demand-pull inflation and cost-push inflation Demand-pull inflation is stated when the aggregate demand in a financial system exceeds the aggregate supply. In simple terms it is referred as in excess of money looking for excessively few products (Zhang, 2012). It illustrates how the inflation takes place. Cost-push inflation shows why price rises once initiated is very complicated to stop. Cost-push inflation principally means that the costs have been driven up by raises in prices of any of the four production factors; these are entrepreneurship, land, capital or labor, when organizations are already working well at complete production capacity. With amplified production costs and augmented productivity, organizations fail to maintain the margins of profit by generating the equal amounts of services and products. Consequently, the raised prices are conveyed to the customers, resulting in a rise in general cost level or what is called as inflation. References Abs.gov.au,. (2015).6202.0 - Labour Force, Australia, Dec 2014. Retrieved 23 January 2015. Kim, D., Lin, S. (2012). Inflation and Inflation Volatility Revisited.International Finance,15(3), 327-345. doi:10.1111/j.1468-2362.2013.12001.x Mehrotra, A., Pkknen, J. (2011). Comparing Chinas GDP statistics with coincident indicators.Journal Of Comparative Economics,39(3), 406-411. doi:10.1016/j.jce.2011.03.003 Zhang, X. (2012). China's Inflation: Demand-Pull or Cost-Push? .Asian Economic Papers,11(3), 92-106. doi:10.1162/asep_a_00169 Zon, N. (2013).Filling the gap. Toronto, Ont.: Mowat Centre.

Petrichor free essay sample

I love being RANDOM because pancakes are cool Recently, I have always felt the urge to write and write and write and never stop. Despite all my schoolwork and extracurricular and what not, I wanted to unleash my thoughts onto a blank screen, satisfied that I could at least make pictures out of words. Thus, this blog; a theraputic attempt to cope with my insane life and a way to make my writing stop being metaphorical and too formal. Blah! There are two things I do not want to be in my life and thus, in my blog. I do not want to be blatantly wrong. Honestly, who calls moose meesen? (inside joke!) Moose doesn’t sound like meesen anyway. Oh well, there are some people who revel in the prospect of stealing a garden gnome. I do not want any obvious grammatical errors. I value my life and friendship, to state the obvious. We will write a custom essay sample on Petrichor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I have this friend who is such a MASTER of the English language, among other things, that she might get pretty mad over mistakes. Well, not really mad but maybe annoyed. Plus, I think grammar was invented for a reason and it should sound good†¦Ã¢â‚¬ ¦er well. So, in honor of her, I will yearn to write clearly and conscisely as possible. I do NOT want to sound like Meursault or Meresalt or whatever his name is from the book The Stranger (the only book I hated, detested, and viled not for its plot but for its writing). I for one want to drone out about my emotions about random stuff. Which brings us to the quote written above. I love random stuff; the more random it is, the more I love it. I want to learn more, from Ramsey Theory to Lawsonomy to the Creation-Myth-that-says-we-were-created-seven-minutes-ago to Savonarola’s Bonfire of the Vanities. Sometimes, I experience this state of euphoria, one I could only call being â€Å"drunk† on life and what it has the potential to offer. Especially on rainy days. Once, I was doing my homework in the wee hours of the night and I heard it rain and I felt happy, more happy than I ever felt in my life. I love the rain and the smell it brings, the smell of renewal, the smell of solitude, the smell of petrichor.

The Size and Function of the Federal Government

The Size and Function of the Federal Government In the 2010 midterm elections, the federal government’s size and function have been the common topic of debate among politicians in their election campaigns.Advertising We will write a custom essay sample on The Size and Function of the Federal Government specifically for you for only $16.05 $11/page Learn More Liberals see the federal government as essential to America’s growth and well being. It should be large enough to protect its people from foreign threats, regulate businesses to avoid unfair competition and help the less fortunate citizens. Conservatives on the other hand argue that the federal government has already grown too big that it has become costly, consuming most of the US budget. They believe that the institution should limit their involvement and leave tasks to private entities and non-profit organizations. This paper aims to evaluate the arguments of liberals and conservatives in determining if the US needs a bigger federal g overnment. According to liberals, the federal government is vital in the growth of the United States because they provide infrastructures, education and healthcare mostly to support the poor and the society as a whole. Such investments could not have been adequately undertaken by private institutions because their scope is usually limited to that within their interests. Government support is primarily required in building roads and facilitating educational and healthcare systems and structures (McKenna and Feingold 238). The federal government serves as a coordinator in harmonizing systems such as railroad, water and highway structures. The government standardized the railroad systems when different sizes of tracks were used. They also created economies of scale when they organized communities to use a single public water system. Among others, the government was also involved in managing synchronized systems for highways and international trade and currency valuation (McKenna and Fe ingold 238). Lastly, the federal government imposes regulations which often make economies work better. The federal government was able to make product and service information more open, reduce corruption, monopolistic pricing and anticompetitive policies through regulations. They were also able to temper financial regulations (McKenna and Feingold 238). The controversial key benefit of the Post World War II government is it makes the economy more stable by creating jobs and supporting incomes. In this scenario, unemployment insurances, Social Security and government employments are stabilizing factors (McKenna and Feingold 239). On the other hand, conservatives give emphasis on the protection of freedom which should be guarded by both public and private institutions against the concentration of power. Freedom is destroyed because other institutions are weakened by the presence of the federal government for power is concentrated on the latter. The federal government dominates and di minishes the role of other institutions (McKenna and Feingold 242).Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More In downsizing the federal government, governors and state legislatures can take control of education, healthcare, transportation and other services, giving citizens more independence from the federal government. At the state and federal level, business leaders can unite around common goals to lessen corporate taxes, duplicative regulations and lawsuits. The growth of the federal government must be restrain because of its unsound levels of spending and debt. This may result in the financial collapse of the government and private sector’s economic structures (McKenna and Feingold 245). Studies show that economic growth occurs when government spending is on the 20 percent or below GDP range but over the years as government spending increased, exceeding the 20 percent GDP, the US economy had slowed down and declined (McKenna and Feingold 246). Congress should take responsibility in the country’s problems such as the nation’s debt, out of control spending and loose monetary policies which are creating economic insecurity. Unrestrained government spending and debt may result to the neglecting of national priorities such as defence, devaluation of the US dollar, destruction of private-sector economy and the loss of wealth and quality of life for all Americans (McKenna and Feingold 247). The government is an essential institution for the development and protection of freedom but it should not try to manage America because they are only there to make the rules and enforce them. The federal government has been trying to manage and control many aspects of America’s economy and social services which always results to disaster. It has put America on an unstable financial course with its uncontrollable spending and huge debt. Both liberal and conservative parties have clearly stated and defended their opinions on the case of the enlargement of the US federal government. Analyzing and evaluating both sides, I conclude that the United States of America should broaden the scope and functions of the federal government because, although they are not perfect, they outline systems of rules and regulations which are clear in helping the growth of the country especially through infrastructures, education, healthcare and economic reforms. Conservatives may argue that such tasks can also be done by governors and other private entities. The concern here is that these groups may not provide consistent support in executing such tasks for they will always weigh and base their decisions on their own interests. In the 2010 midterm election the incumbents have been defeated because of the bad economy. Republicans were re-re-elected and democratic incumbents lost in record numbers. During midterm elections voters tend to punish the pre sident’s party because of their dissatisfaction of economic performance (O’Connor, Sabato and Yanus 361).Advertising We will write a custom essay sample on The Size and Function of the Federal Government specifically for you for only $16.05 $11/page Learn More McKenna, George and Feingold, Stanley. Taking Sides: Clashing Views on Political Issues. 17th ed. New York: McGraw Hill. 2011. Print. O’Connor, Karen, Sabato, Larry J., and Yanus, Alexandra B. Essentials of American Government: Roots and Reform. United States: Pearson Education, Inc., 2011. Print.

10 Facts About the Geography of the Pacific Northwest

10 Facts About the Geography of the Pacific Northwest The Pacific Northwest is the region of the western United States located adjacent to the Pacific Ocean. It runs north to south from British Columbia, Canada, to Oregon. Idaho, parts of Montana, northern California, and southeastern Alaska are also listed as parts of the Pacific Northwest in some accounts. Much of the Pacific Northwest consists of rural forested land; however, there are several large population centers which include Seattle and Tacoma, Washington, Vancouver, British Columbia, and Portland, Oregon. The region of the Pacific Northwest has a long history that was mainly occupied by various Native American groups. Most of these groups are believed to have been engaged in hunting and gathering as well as fishing. Today, there are still visible artifacts from the Pacific Northwests early inhabitants as well as thousands of descendants that still practice historic Native American culture. What to Know About the Pacific Northwest One of the first United States claims to the lands of the Pacific Northwest region came after Lewis and Clark explored the area in the early 1800s.The Pacific Northwest is highly active geologically. The region is dotted with several large active volcanoes in the Cascade Mountain Range. Such volcanoes include such Mount Shasta in northern California, Mount Hood in Oregon, Mount Saint Helens and Rainier in Washington and Mount Garibaldi in British Columbia.There are four mountain ranges dominating the Pacific Northwest. They are the Cascade Range, the Olympic Range, the Coast Range and parts of the Rocky Mountains.Mount Rainier is the highest mountain in the Pacific Northwest at 14,410 feet (4,392 m).The Columbia River, which begins in the Columbia Plateau in western Idaho and flows through the Cascades to the Pacific Ocean, has the second-largest flow of water (behind the Mississippi River) than any other river in the lower 48 states.In general, the Pacific Northwest has a wet and co ol climate which has led to the growth of extensive forests featuring some of the largest trees in the world. The regions coastal forests are considered temperate rainforests. More inland, however, the climate can be drier with more harsh winters and warmer summers. The economy of the Pacific Northwest is varied, but some of the worlds largest and most successful technology companies such as Microsoft, Intel, Expedia, and Amazon.com are located in the region.Aerospace is also an important industry in the Pacific Northwest as Boeing was founded in Seattle and currently  some of its operations  in the Seattle area. Air Canada has a large hub at the Vancouver International Airport.The Pacific Northwest is considered an educational center for both the United States and Canada as large universities such as the University of Washington, the University of Oregon and the University of British Columbia are located there.The dominant ethnic groups of the Pacific Northwest are Caucasian, Mexican and Chinese.

Strategic management - C5 Intel Essay Example | Topics and Well Written Essays - 750 words

Strategic management - C5 Intel - Essay Example Before Paul Pressler became the CEO of Gap Inc. between the years 2002 – 2006, he was the head of the Disney Store. (Duxbury, 2007; Niles, 2002) Gap Inc. under the leadership of previous CEO Pressler failed to have consistency when it comes to building image based on its target customers’ preferences in style and fashion. In the past, Pressler attempted to renovate Gap store outlets and develop new prototypes thinking that he could attract the consumers to patronize Gap’s products. However, customers did not even notice minor changes. (Diva, 2007) Basically, Pressler’s ineffective marketing strategies, lack of knowledge and sense in fashion, garments, and style including his inexperience in handling apparel business caused Gap, Inc. to experience a decline in revenue and market share. (Duxbury, 2007; Niles, 2002) Glenn Murphy as the recently appointed and chairman of CEO of Gap Inc. have more than 20 years of experience in retail business and branding of food, health and beauty products, as well as books. (Gap Inc., 2008) Although he has a limited experience in handling apparels, Murphy is capable of innovating effective marketing strategies for new products and services aside from his ability to manage the business operations. Given that Murphy has a limited knowledge and experience in fashion, as the CEO of Gap Inc., he should make sure that a group of individuals who has a good sense of fashion should be hired as part of the company’s purchasing department. This will increase the rate of marketability of Gap’s apparels based on the latest fashion and styles that looks appealing among Gap’s target customers. The company should also monitor its purchasing department by developing business procedures that will prevent corruption. By keeping the costs of garments low and maintaining the quality of clothing high, the company could benefit having a bigger profit